Pure London, one of the UK’s premier fashion trade events, will take place at Olympia, London from July 17th to 19th, 2022. The event will feature a diverse international programme showcasing fashion collections from over 30 countries, including 28 brands from Poland.
Poland has seen a significant rise in its fashion sector, particularly among micro and small enterprises. These brands have embraced innovation and creativity, pushing forward with high-quality clothing, footwear, and signature amber jewellery. Polish products are gaining global recognition for their modern design, exceptional craftsmanship, and competitive pricing.
Polish brands have received valuable support through the Polish Development Fund Group’s (PFR) ‘Go To Brand’ funding. This initiative subsidizes 50% to 85% of the cost for Polish brands to exhibit at events like Pure London, strengthening their presence in international markets. The Ministry of Economic Development and Technology of the Republic of Poland also actively promotes these brands to enhance Poland’s image and bolster its economy worldwide.
According to the Ministry of Economic Development and Technology Press Office, “The fashion industry plays a key role in establishing a strong and recognizable Polish Economy Brand. The sector has seen substantial growth in recent years, with increasing innovation and creativity. Our efforts include supporting Polish brands at major trade fairs in various countries, such as the UAE, the USA, Ukraine, Germany, Italy, Spain, and the UK. These initiatives aim to help entrepreneurs build business relationships and grow globally. These activities are part of the EU project ‘Promotion of the economy on the basis of Polish product brands – Polish Economy Brand,’ and the Go to Brand program is supported by the Polish Agency for Enterprise Development.”
Melissa Ramage, European Development Manager at Pure London, comments, “The fashion industry has faced many challenges recently, especially in adapting to the new demands of online shoppers. However, it’s clear that face-to-face meetings, shows, and exhibitions still play a crucial role. We’re thrilled to welcome 28 Polish companies to Pure London, where they will showcase their contemporary designs alongside international fashion brands.”
The 28 Polish brands presenting their collections at Pure London include:
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Paola Collection: Known for their refined womenswear, combining original designs with high-quality fabrics and craftsmanship.
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Oucollie: A brand specializing in unique, hand-sewn detachable collars for children’s and womenswear.
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Marlu: Focused on minimalist designs that emphasize quality and comfort, offering a range of pieces for every aspect of a woman’s lifestyle.
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Socks&Sandals: Combining high-quality materials with original designs that promote individuality and non-conformity.
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RE:SIN: A vegan accessories brand, creating glasses and other products, hand-decorated with natural amber.
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Militu: Slow-fashion brand that creates handmade, durable bags designed to last for years.
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La Fenice: Renowned for leather clothing, offering both original collections and white-label products.
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Vicher: Designing unique, comfortable womenswear, blending traditional craftsmanship with modern designs.
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Soul Label: A brand committed to sustainable practices, producing high-quality knitwear from natural yarns.
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Kacper Global: A maker of handmade leather shoes, crafted using traditional methods and organic materials.
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Karen Accessories: A long-established brand creating bags for diverse customer segments.
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Passion – Free Your Senses: Producing elegant lingerie with a focus on high-quality materials.
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Movelle: Specializing in comfortable, practical lingerie and swimwear, offering a wide range of sizes.
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ReinKreacja: Focusing on sporty, elegant womenswear in timeless black designs.
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RedHot: A brand offering functional, comfortable winter accessories such as beanies, scarves, and gloves.
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Rebel Skin: Makers of sportswear designed for an active lifestyle, with products tested for maximum performance.
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Panapufa: Known for sustainable, locally produced knitwear made from natural materials like linen and merino wool.
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I Love Grain: A brand producing organic muslin cotton womenswear, body care products, and grain-filled pillows for relaxation.
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Nudyess: Designing ultra-feminine collections that transcend trends, offering timeless elegance for women.
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Yolo Look: A brand that mixes comfort and style, offering versatile clothing for women, from casual sweatsuits to elegant evening dresses.
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Hermatic Square: Creating contemporary leisure and daywear for both men and women with a unique aesthetic.
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Pinokio: Offering high-quality baby and kids fashion, emphasizing comfort and safety.
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MalaMi: Known for bold, playful designs in children’s clothing, shoes, and accessories.
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Hey Popinjay: Creating colorful, eco-friendly children’s clothes inspired by nature, made from organic fabrics.
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Paulina Kalenik: Designing elegant women’s wear using high-quality materials, hand-sewn in Warsaw.
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Kamena SC: Crafting jewelry from locally sourced Polish stones, ensuring fair wages for workers.
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Ballerina’s Secret: A hosiery brand with over 100 years of tradition, offering high-quality, hand-designed tights and stockings.
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No_Sugar Womenswear: Focusing on high-quality, natural fabrics, with designs rooted in traditional tailoring.
These 28 Polish brands will showcase their innovative and contemporary designs at Pure London, reflecting the dynamic and growing fashion scene in Poland. The participation of these brands highlights Poland’s role in the global fashion industry and their commitment to promoting sustainable, high-quality fashion.