博客

adidas Originals is set to introduce a bold new addition to their lineup this May with the debut of the Adizero Goukana. This innovative silhouette draws inspiration from the brand’s rich history of performance running shoes, bringing a fresh twist to their classic designs. The Goukana will make its first appearance in a striking yellow colorway, launching this summer.

The Adizero line has been a focal point for adidas in recent years, with the brand pushing to deliver the lightest and fastest footwear possible. The original Adizero, which has evolved into the now-famous Adios model, made a historic debut in 2008 when Haile Gebrselassie wore it during the Berlin Marathon, setting a world record with a time of 2:03:59. After years of anticipation, the shoe was finally made available to the public in 2024 through a collaboration with Wales Bonner.

The upcoming Adizero Goukana honors this legacy, offering a design that blends elements of the iconic original with a modern twist. The model features a similar streamlined shape and midsole design to the early Adizero shoes, with a vibrant yellow, silver, and black color palette. Crafted from a mix of mesh, suede, and synthetic materials, the Goukana boasts a chunky yet smooth midsole, which incorporates LightStrike cushioning foam for added comfort and support. The yellow version will be available in June 2025, with additional red and blue styles following soon after.

While adidas Originals has yet to officially announce the full launch details, the first release of the Adizero Goukana will take place on May 10th, 2025, exclusively through Undefeated. A wider global release is expected to follow in June 2025, with pairs available through adidas and select retailers.

Stay tuned for further updates on the Adizero Goukana, as this new addition to the adidas Originals lineup is set to make a major impact in the sneaker world.

Los Angeles-based streetwear brand Brain Dead, founded by Kyle Ng, continues to strengthen its partnership with adidas. This week, the brand gave a sneak peek into their upcoming Fall 2025 footwear collection, which will include an exciting mix of styles across different athletic categories.

Brain Dead has gained a reputation for its bold and eclectic approach to fashion. Under the creative direction of Kyle Ng, the brand draws inspiration from a wide range of sources, often exploring niche interests such as sports and obscure hobbies. Some of their recent standout projects include a collaboration with Dungeons & Dragons, a fragrance with actor Jeff Goldblum, a set of adidas-branded bowling shoes, and overseeing Oakley’s return to the footwear scene.

This week’s teaser hints at several new models that will be part of Brain Dead’s latest venture with adidas. First, the Barricade 13, a tennis shoe designed for performance, looks set to build on the brand’s recent lifestyle tennis releases like the Forest Hills. Brain Dead has also shown off two versions of the Taekwondo model, a slim, sleek sneaker that’s been gaining traction through collaborations. One of the designs features a unique twist with a tongue flap reminiscent of the iconic Micropacer. The ClimaCool 2, a 2003 running shoe known for its breathable mesh design, will also make an appearance. Rounding out the collection is the Japan model in its boxing boot form, complete with a high collar and flame-themed detailing on the sides.

While the exact release dates are still under wraps, fans can expect these new footwear styles to drop in the Fall of 2025. The collection, which spans tennis, running, and boxing shoes, will likely be available through both Brain Dead and adidas, as well as select retailers.

Stay tuned for more details on this exciting collaboration as the release date approaches.

Willy Chavarria’s fashion label has gained significant traction in recent years, particularly after his departure from Calvin Klein. This week, he’s dropping a new collaboration with adidas, showcasing two sleek versions of the iconic Jabbar Low in a luxurious new Dress edition.

Chavarria, a Southern California native, has built a reputation for blending high fashion with streetwear influences. He’s no stranger to the fashion industry, having worked for Ralph Lauren and serving as Vice President of Design at Calvin Klein. In addition to his own brand, Chavarria is also the creative force behind Palmer Trading Company, a menswear label based in New York and exclusively sold in Japan.

Chavarria’s partnership with adidas has resulted in a series of unique footwear releases that fuse his vision with adidas’ sporty edge. This upcoming collection, which drops tomorrow, not only includes apparel but also two distinct iterations of the Jabbar Low, a retro basketball model originally launched in 1978. Chavarria’s reinterpretation of the shoe introduces a more refined, upscale version, crafted from premium leather. The Dress edition features two colorways: all-black and a white version with cream accents, offering a sophisticated take on the classic silhouette.

The Willy Chavarria x adidas Jabbar Dress pack will be available exclusively through the adidas Confirmed app, starting on May 8th, 2025. Each pair is priced at $250, and alongside the sneakers, an apparel collection will also be part of the release.

This collaboration highlights Chavarria’s unique approach to merging fashion and performance, and sneakerheads are eager to see how his elevated take on the Jabbar Low will be received.

Adidas is bringing a fresh spin to its iconic AdiZero Adios 1 sneaker this year, with a striking new “Leopard” version that is set to make waves in the fashion world. Following successful collaborations with Wales Bonner and Sporty & Rich, which generated significant buzz around the model, this new iteration of the AdiZero Adios 1 is poised to continue its momentum.

Originally launched in 2004, the AdiZero Adios line was designed by the Adidas running team with one goal in mind: to create the ultimate marathon shoe. The model made its grand debut in 2008 at the Berlin Marathon, where legendary runner Haile Gebrselassie wore the prototype and broke the marathon world record. Now, nearly two decades later, the AdiZero Adios 1 returns, reimagined as a stylish lifestyle sneaker.

As part of its return, the AdiZero Adios 1 has already sparked excitement with a handful of collaborations. Sporty & Rich is preparing a special project in the near future, and this week, a new in-line release has been teased. Drawing inspiration from their collaboration with Wales Bonner, the “Leopard” edition features a bold design, with a faux leopard print upper and cowhide accents on the toe and heel. The rest of the shoe is encased in sleek black, with vibrant green laces adding the finishing touch.

The AdiZero Adios 1 “Leopard” is expected to drop in Summer 2025, though an official release date has yet to be confirmed. The stylish sneakers will retail for $160 and will be available through Adidas and select retailers.

Stay tuned for more updates on this release, as this unique blend of high fashion and athletic performance sets the stage for a standout sneaker in 2025.

Thug Club, the Seoul-based streetwear brand that has been making waves since its founding in 2018, is set to release an exciting new collaboration with adidas. Known for their bold designs and unique aesthetic, Thug Club’s upcoming capsule collection with the iconic sportswear brand is poised to make a significant impact when it drops next week.

Founded by Yeong Min Cho, Thug Club has carved out a distinctive niche in the streetwear scene. Cho, who was a fashion design student in Seoul, has led the brand through its eclectic and unconventional approach to fashion. With collaborations with big names like Fila, MCM, and Gentle Monster, Thug Club has become synonymous with standout, daring styles. Now, the brand is bringing its creative flair to adidas with an exclusive Superstar capsule collection.

The collaboration centers around a reimagined version of the classic adidas Superstar sneaker. The Thug Club twist on the iconic shoe features a dramatically modified toe cap, replacing the traditional textured finish with a smooth, sharp-edged design that adds a modern touch. The rest of the shoe keeps its classic structure, with a premium black leather upper, white stripes, and the signature T logo perforated on the sides.

In addition to the revamped Superstar, the collection includes a pair of camouflage tear-away track pants, a co-branded cotton track jacket, and a white camo cap—perfect for fans of the brand’s bold, street-inspired look.

Thug Club x adidas Superstar Capsule Collection Details

The Thug Club x adidas Superstar capsule collection will be available for purchase exclusively on the Thug Club website starting May 12, 2025. The collection will feature the redesigned Superstar sneaker, along with a matching tracksuit and cap. Pricing details have yet to be announced, but sneakerheads and streetwear enthusiasts can expect this drop to be a must-have.

Make sure to mark your calendars for next week’s release and keep an eye on Thug Club’s website for more information.