If you want to increase your store’s average order volume (AOV) and units per transaction (UPT), while also creating an eye-catching display, consider setting up an accessories bar! It’s a great way to engage customers and elevate your store’s visual appeal. Here are three creative ways to display necklaces and boost your sales.
1. Design a Layering Wall
A layering wall is an excellent choice for stores with high ceilings and flexible layouts. Layering necklaces has been a hot trend in retail, and it offers a unique shopping experience. Start by envisioning what your layering wall will look like. Do you want neat rows of necklaces arranged from delicate pieces to bold statement ones? Or would you prefer a more artistic arrangement based on metals and colors that creates a rainbow effect?
Once you’ve settled on your vision, decide on the right fixtures. Consider using horizontal metal bars or peg walls to hang the necklaces. This allows you to change the look of your display easily and keep things fresh. Make sure your necklaces are grouped by price point—perhaps offer a deal like “3 layers for $50.” You can also enhance the experience by providing bust stands for customers to experiment with creating their own layers.
Choose a tall, narrow space in your store (preferably one that’s not fully utilized) and dedicate it to your layering wall. This will help maximize your sales per square foot. Ensure that the top row of necklaces is within easy reach, so customers can interact with the display without needing assistance from your sales team.
2. Set Up a Layering Table
If your store has a rectangular layout, a layering table could be the perfect solution. This display involves a long table with necklaces creatively arranged in the center, surrounded by bust stands where customers can design their own layered necklaces. Think of it as a self-led design workshop where customers can feel like fashion designers.
Customers will enjoy the process of selecting their favorite pieces from the display and arranging them to create their ideal layered look. This interactive experience allows them to engage more deeply with your products, spend more time in your store, and form a stronger connection with your brand. The layering table is not only fun but encourages creativity, making it an effective way to increase customer satisfaction and sales.
3. Create a “Build Your Own Necklace” Station
Take inspiration from the stunning displays at events like ASD Market Week, where exhibitors showcase a wide range of beads and gemstones. You can create a similar “build your own necklace” display in your store. This combines elements from both the layering wall and the layering table.
Set up a creative space with beads, string, clasps, and other jewelry-making supplies. Allow customers to choose their components, string the beads, and add clasps to craft their own unique pieces. This hands-on experience not only gives customers a chance to express their personal style but also increases the time they spend in your store.
Creative Jewelry Merchandising Tips
In addition to these specific display ideas, consider other creative ways to merchandise your jewelry. Group your necklaces by color or collection to create visually appealing arrangements. Use unexpected objects to display jewelry, drawing attention and sparking curiosity. You can also set up unique photoshoots to showcase your jewelry on your website or social media, making them come alive for your online audience.