Obey is making its return to the sneaker scene with a fresh collaboration with Reebok. This upcoming release will feature a full collection of footwear and apparel, including three distinct sneaker models: the Club C, BB 4000, and Premier Road Plus. The collection is set to launch in December 2024.
Founded by street artist Shepard Fairey in 2001, Obey quickly became a defining name in streetwear throughout the 2000s and 2010s. Known for its bold graphics and rebellious aesthetic, the brand built a strong cultural presence. Despite its streetwear influence, Obey has kept a low profile in the sneaker world, with only a single collaboration with adidas in 2018. Now, they’re taking a big step by partnering with Reebok for this exciting new project.
This collaboration brings an extensive selection of both apparel and sneakers. The apparel features graphic tees, hoodies, and track jackets, all showcasing the iconic dual branding of Obey and Reebok. On the footwear side, the Club C 85, BB 4000 II, and Premier Road Plus sneakers will drop in exclusive colorways. Each model includes a black midsole and a solid-colored upper, with subtle red accents on the laces and insoles. The Premier Road Plus comes in a chalk white, the Club C in olive green, and the BB 4000 in a deep brown.
Obey x Reebok Collection Release Details
The full Obey x Reebok collection will be available starting December 4th, 2024. The range includes the three sneaker models and various apparel pieces, all available on the Reebok website.
- Obey x Reebok Premier Road Plus
Color: Chalk/Black/Red
Price: $120
Release Date: December 4th, 2024 - Obey x Reebok Club C 85
Color: Green/Black/Red
Price: $100
Release Date: December 4th, 2024 - Obey x Reebok BB 4000 II
Color: Brown/Black/Red
Price: $100
Release Date: December 4th, 2024
Stay tuned for more updates and check out the full collection when it drops next month.
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