5 Ways to Drive More Foot Traffic to Your Stand at Pure London

Pure London is one of the UK’s largest fashion trade shows, attracting a diverse mix of industry professionals each season. However, with so many exhibitors, just being at the event doesn’t guarantee that your stand will attract the crowd. To make sure your booth gets the attention it deserves, here are five effective strategies to drive traffic to your stand at Pure London.

1. Promote Your Presence Before the Show

Pre-show marketing is essential to build anticipation and drive visitors to your booth. Start by letting your network know you’ll be attending through email or social media. Share countdowns, sneak peeks of your new collection, and any exciting news about your brand. Pure London also helps by providing exhibitors with website profiles, social media posts, and blog features, so be sure to collaborate with your account manager to take advantage of these promotional tools.

2. Invite Your VIP Customers

Don’t miss the opportunity to reach out directly to your most valued clients. Use your own mailing list to personally invite your top customers and prospects to visit your stand. By offering exclusive content and access to VIP-only programs, you’ll increase the chances of them attending. Digital invitations are available on your exhibitor portal to help streamline this process, making it easier to get your key contacts to the show.

3. Boost Your Social Media Engagement

During the show, it’s important to stay active on social media to keep your brand top of mind. Dedicate someone from your team to post live updates, such as where your stand is located, highlights from talks, or new connections made at the event. Be sure to use the hashtag #PureLondonxJATC and tag the event’s official accounts to maximize your reach to a targeted audience. Social media is a great tool for creating buzz and attracting visitors to your booth in real-time.

4. Get Active on the Show Floor

While having a great booth is important, don’t forget to get out and mingle with attendees. Buyers attend trade shows to network, and they expect the same from you. Walk the show floor, engage with potential clients, hand out promotional materials, and share details about your stand. If you’re unable to leave the booth, ask your account manager about sponsorship and advertising opportunities, like placing a leaflet in the event show bags to reach a wider audience.

5. Make Your Stand Visually Stand Out

Your booth is often the first impression potential customers will have of your brand, so it needs to make an impact. Ensure your stand is neat and inviting, with clear branding and a visible logo. Only showcase the best of your collection, keeping other pieces tucked away for more focused discussions with buyers later. A clean, well-organized booth will help you draw attention and represent your brand in the best possible light.