London-based brand Story MFG is stepping back into the sneaker scene with an exciting collaboration with Asics. This time, they’re giving the GEL-Venture 6 trail shoe a unique twist, featuring a playful picnic-inspired design. With gingham prints and ribbon laces, these two new colorways are set to drop later this month.
Story MFG is known for its commitment to sustainability and creativity, blending positive, eco-conscious values into every piece they create. Founded by a husband-and-wife team, the brand focuses on artisan-made clothing and accessories that are both subtly detailed and eccentric. Their ethos is grounded in promoting the arts, reducing waste, and respecting nature—all while embracing innovative synthetic materials and rejecting harmful chemicals.
In this collaboration with Asics, Story MFG takes a refreshing approach to the GEL-Venture 6. The two colorways reflect a vintage picnic blanket aesthetic, with one featuring white and purple hues and the other a maroon and white color scheme. Both designs feature gingham patterns and matching ribbon laces, adding to the whimsical vibe.
The official launch will take place at a pop-up event in London, where the first release will coincide with a community quilt-making workshop—a continuation of Story MFG’s ongoing project that began in 2020. Following the event, the collaboration is expected to see a broader release.
Release Details:
- Model: Story MFG x Asics GEL-Venture 6
- Release Date: April 18, 2025
Stay tuned for more updates as this fun and sustainable sneaker collab arrives.
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