Reebok is expanding its Premier line with the release of the Road Ultra LTD, a new technical runner that will be available in four different colorways, including the highly anticipated “Soft Pink.” This latest addition to the Premier collection marks a bold move for the brand as it blends performance with style, appealing to both athletes and sneaker enthusiasts.
Reebok made waves in 2020 when it revived its classic Premier Road running shoes, tapping into the growing trend of retro-inspired tech runners. While the line hasn’t reached mainstream success, Reebok has continued to build on it, introducing new models and colorways over the past few years. The Premier Modern style has been particularly popular, making appearances in collaborations, including a recent one with Packer.
The latest release, the Road Ultra, takes inspiration from Y2K-era designs, adding more intricate details to the upper that invite a wider range of color options. One standout color is the “Soft Pink,” which has already garnered significant attention online. Along with the Soft Pink, the Road Ultra will debut in three additional colors: a black, grey, and yellow combo, a neon “Extra Pink” variant, and the bold “Extra Admiral” blue.
Reebok Premier Road Ultra Release Details
The Road Ultra LTD will be available for purchase on November 22nd, 2024. All four debut colorways will be sold on Reebok’s website, each priced at $170.
- Release Date: November 22nd, 2024
- Price: $170
Stay tuned for more updates and be sure to check out this exciting new model when it drops later this week.
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